Twitter in Indonesia are slowly beginning to much-loved, maybe after a little bored with Facebook, so the netter (especially perhaps the Blackberry users) began to look for alternative communication other than Facebook, and Twitter became popular choice is plentiful. Not only is it on any televisions Indonesia we start adding Twitter (In addition to Facebook and YM) as a means of interactive communication between television viewers with an ongoing event.
Whether it's Twitter? A simple question, then what's the difference with Facebook or Friendster? and how to use it?
Twitter is a Miniature Blog (Micro Blogging)
Micro Blogging has become an alternative for people who want a blog but do not want nge-blog. A personal blog will contain important information that deserves to be presented to the public, but in reality not everyone likes to write long and wide or explain in detail about something. Sometime you just want to say to your friends or public kalayak "Watch Out Film Transformer and turned out a very impressive film" Just like that to express your admiration for the Transformers movie and you did not intend to write a summary or synopsis of the film is long and wide, as was discussed in many blogs.
Well, Twitter was present for the activities of micro blogging like the illustration above, you can inform something brief and concise, without needing or having to explain the length and width. Simply the subject or the most important things only.
Twitter is a Social Messaging
With the ability to follow people (Follow People) or have a follower (Follower) then Twitter has become a kind of social messaging, where we can communicate with people who became followers of us or with the people we follow. With the Twitter we can quickly and easily communicate and gather people or our friends. Simply we update Twitter "Gather on Campus at 18:00", then all the people (followers or friends) we will simultaneously receive the information, and finally gathering activities can be coordinated.
Twitter is Delivered Quickly In Brief
If you are to follow famous people or a television station such as CNN, then you also will receive the latest news with a short and quick, so you can keep up to date with news and events from around the world via Twitter.
Use of Twitter For MSMEs
Twitter is a social network of the most widely used by business model B2C (Business-to-Consumer), in addition to up mainly by the Micro, Small and Medium Enterprises (MSMEs).
The highest sector of the investment made is in the service sector (57%), trade (20%) and manufacturing (23%). In the world, SMEs have accounted for 55% of world GDP by absorbing 65% of the workforce.
How to Start?
As a first step, making a Twitter account can be done, accompanied by photographs, which usually contains the logo of the company, biography contains brief profiles of companies and links with the company's web site address.
Use applications and tools from www.clickablenow.com and www.twittercustomizer.com to customize the background of your company's Twitter profile.
Afterward, Twitter account in different directories can be executed. Companies will be asked to enter some relevant keywords so that it will facilitate the Twitter users (tweeps) including the company itself in the search and follow the account in accordance with the interests and needs.
In order to account known it is necessary promotional activities through various media, especially the conventional media both above and below the line. If already have a number of followers which is considered sufficient, tweet can start on-post.
As with other promotional activities, promotional accounts need to be continuous and sustained to attract more tweeps both old and new. Any mention or reply is received, if relevant, and indeed need to be addressed, should be returned.
Form of cultivated variety of content. In addition to text, information sharing in the form of photographs about the activities of companies such as gathering, outing, workshops, seminars, conferences are also absolutely necessary. To find out what emerging topics discussed by the Tweeps, Twitter Trend should be monitored.
Twitter Search facility can be used to track tweets related to your company. If you need a reply, responslah tweet.
Acknowledgements can be given to the follower and the tweeps who do retweeting and provide feedback (suggestions, ideas, criticisms, complaints and compliments) about the company (cocreation activity).
From employees, to the Community
In addition to a corporate account, the firm's employees including the management is expected to also have an individual account. Promotion on account of employees carried out by the company account and this is true vice versa.
There have been many owners and employees of the company that lists a Twitter account in his name card and other forms of marketing collateral. Accounts of employees tend to be more flexible, because with this account information and stories outside of work and companies such as social life, humor, interests, hobbies can be channeled.
For "fishing" interactivity, can use the question, while to gain attention, can make up ReTweet tweets that contain praise and thanks from followers and other tweeps.
To attract more tweeps, share tips and information about the industry and core business for the community / communities worth a try.
Dictum that "The Twitter community values interaction with real people." Clearly invalid. Where communities have been formed, then it could be developed and managed as possible and make them a loyal community by organizing community-based programs and activities (community activation).
The results of McKinsey and Co. research. states that two thirds of the world economy is affected by personal recommendation and 78% more potential buyers to trust recommendations from other buyers according to a survey conducted by Neilsen Global Trust.
Assume that the follower is the purchaser, consumer, our customers alone is less precise. SMEs can use Twitter to recruit new employees, new partners, new suppliers, new retailers and so on.
300 million Twitter users up to now a shareholder of your company. As with other social networking, Twitter can be used to share information about the presentations, video, audio, jobs, programs, discounts, surveys and other activities of the company.
Follow the experts, peers, industry leaders and if necessary, your competitors, to enrich the information that is relevant and useful to the progress and growth of the company. To manage the following, follower, or search for tweeps who want to follow the account can take advantage of features of Twitter Lists.
Limitations Twitter
It should be kept in mind that Twitter has some "limitations". Direct Message 250 per day, 1000 tweets per day (post or reply), 1000 accounts can follow per day is a limitation that applies to all the good access the web, mobile, and third-party applications.
As affirmed Twitter, they "facilitate" social networking, they are not a social networking site. Twitter oversee the activities of auto-following and unfollowing too massive strictly.
The purpose limitation is to maintain comfort and stability of social networks in which the auto-follow-back (follow the follower accounts after they followed our account) is allowed and encouraged while the auto-unfollowing is not allowed.
Management accounts can be done by the owner, management company or the marketing department employees. Along with growing companies and increasing the role of follower and social networking for companies, if the account is managed by a shared human resources, account management might need to be entrusted to a dedicated human resources or outsourced to these service providers.
Account manager must have adequate knowledge and competence of telematics, especially social networking, Twitter etiquette, the ins and outs of the company including the vision, mission, goals and short-term goals and long-term.
Of particular interest is the number of sites and third party applications that offer a variety of additional functions such as searching for information follower, following, account of other Tweeps, to increase the number of followers.
Search this web site applications and in depth as to provide a username and password to them, then your account will be exposed to spam, fraud, phishing .
With the business prospects of MSMEs in Indonesia that utilizes ICT as a medium which is expected to reach 18.6 trillion in 2014, jumped 60.3% of the value of business last year, with its use of social networking strategy is appropriate, will be born many success stories in the future.